Marketing Automation Specialist

We are looking for a Senior Marketing Automation Specialist to join our CRM & Lifecycle team and play a key role in the execution, optimization, and evolution of our marketing automation strategy across multiple initiatives and markets.

Requirements

• Design, build, and optimize automated customer journeys across email, push, SMS, and WhatsApp.
• Manage advanced segmentation, personalization logic, and conditional workflows using behavioral and transactional data.
• Continuously test and optimize automation flows to improve conversion, engagement, retention, and LTV.
• Collaborate with Product, Data, and Engineering to define and consume events, parameters, and payloads.
• Support and validate integrations between internal systems, CDPs, analytics tools, and marketing platforms using APIs and webhooks.
• Analyze campaign and flow performance, run experiments, and document learnings.
• Translate business needs into clear CRM and technical requirements, ensuring timely execution.

Benefits

• High-impact role within the CRM & Lifecycle team.
• Exposure to multiple strategic projects and initiatives.
• Strong collaboration with Product, Data, and Engineering.
• Remote-first environment with flexible location.
• Competitive compensation based on experience.