Vice President - Marketing

Seeking a visionary and results-driven Vice President of Marketing to shape and lead marketing strategy across direct commercial sales and dealer network, elevate marketing from functional capability to strategic growth engine, and ensure current marketing programs are implemented and goals are met.

Requirements

• Develop and execute a multi-year strategic marketing roadmap aligned with revenue, share, and profitability goals
• Own end-to-end marketing strategy, from vision and roadmap to operational delivery
• Define differentiated market positioning and value propositions that strengthen brand and market leadership
• Measurably increase pipeline, revenue growth, and customer value across both direct and dealer channels
• Use data to inform investment decisions, segmentation, and growth strategy in alignment with business goals, performance and ROI
• Establish KPIs tied to pipeline, revenue, and marketing ROI
• Translate data, trends, and competitive intelligence into strategic action
• Ensure consistent messaging, campaigns, and customer experience across direct sales and dealer channels
• Create new product roadmap, including launches, pricing, and GTM strategy
• Orchestrate cross-functional execution with Product Development, Sales, Finance, and Operations
• Increase dealer productivity and channel effectiveness
• Develop sales tools, case studies, and competitive positioning
• Map the full buying and specification journey
• Anticipate shifts in market dynamics and serve as a strategic advisor to the Senior Team on growth, positioning, and market intelligence