We’re looking for an innovative, analytical, strategic-thinking and result-oriented leader with deep expertise leading search engine optimization (SEO) and Web publishing to join our team at Included Health.
Requirements
- SEO/AIO Expertise: 10+ years of professional experience and leadership in SEO, with a focus on in-house and enterprise-level environments (strong preference for experience in healthcare).
- CMS/Web publishing experience: Deep understanding and proficiency in WordPress and modern web technologies, with a strong understanding of how search engines and AI bots crawl, index, and rank sites.
- Trend Spotting: Demonstrated experience identifying and leveraging trends (population health, search terms, etc.), with ability to generate and secure team and organizational support for investments.
- AI & LLM Expertise: Proven experience with Generative AI and large language models (LLMs), understanding their influence on search behavior and developing strategies to optimize content and user experiences for these evolving platforms.
- Analytical Skills: Proficient in tools such as SEMRush, Looker, Amplitude, Google Analytics 4, Google Search Console, Ahrefs, Yoast, and Screaming Frog.
- Strategic Thinking: Exceptional critical thinking and problem-solving abilities to identify high-impact opportunities and set priorities within a strategic business context.
- Cross-Functional Collaboration: Skilled at partnering with internal teams, subsidiary organizations, and executive leadership to advance SEO initiatives and report on progress.
- Communication & Influence: Outstanding communication and presentation skills, able to clearly explain complex technical concepts to non-technical stakeholders and executive leadership.
- Leadership: Team and cross-functional leadership experience, with a strong track record of communicating strategy across teams, managing agency and vendor relationships, mentoring team members, and fostering collaboration across diverse business units.
Benefits
- Remote-first culture
- 401(k) savings plan through Fidelity
- Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
- Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
- Generous Paid Time Off (PTO) and Discretionary Time Off (DTO)
- 12 weeks of 100% Paid Parental leave
- Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
- Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
- 11 Holidays Paid with one Floating Paid Holiday
- Work-From-Home reimbursement to support team collaboration and effective home office work
- 24 hours of Paid Volunteer Time Off (VTO) Per Year to Volunteer with Charitable Organizations
