Shopper Marketing Director
INCPGCincinnati, Ohio, United States
Posted March 6, 2012
Full Time
About the Company
INCPG is a specialized recruiting firm that delivers executive search and staffing solutions for the retail and consumer packaged goods sectors. They focus on national account sales, brand and shopper marketing, category management, data analytics, and client service roles across grocery, drug, mass merchandiser, club, convenience store, omnichannel, and eCommerce channels. Leveraging proprietary technology and a consultative approach, they provide tailored talent acquisition that blends deep industry knowledge with personal engagement. This combination of data‑driven insights and a client‑centric process enables INCPG to secure high‑impact leaders for CPG and retail brands.
Job Description
Interested in a growing niche with expertise that is expanding in all customer facing industries such as Retail, CPG, Hospitality, and Finance? Loyalty is the place to be. Fueled by both the availability of information and the desire to keep and efficiently market to their customer base, the focus on Customer Loyalty and Focused marketing continues to grow.
Requirements
- Ability to persuade to a way of thinking and action around the Retail Shopper
- Big 5 Partnering, Conversational, and Consulting approach to the business.
- Develop Strategy in Shopper Focused Marketing and see through to results.
- Overall vision of the business landscape and ability to develop new opportunities.
- Ability to write and deliver impactful Shopper Marketing proposals.
- Attain an in-depth understanding of client needs to develop new products and revenue streams
- Grasp Marketing Research & Consumer Insight methodologies and analysis.
- Strong project focus, see strategies through to action then check progress & adjust to achieve maximum results.
- Understanding of the numerous tools available to influence the Shopper such as Price, Product, Merchandising, Assortment, and Marketing.
- Strong team work and team building mindset.