CRM / Loyalty Specialist
InTalent AsiaSri Lanka
Posted March 4, 2026
Full Time
About the Company
InTalent Asia is a global HR services provider headquartered in Colombo, Sri Lanka, operating in more than 20 countries across Asia, Europe, and the Americas. The company specializes in end-to-end talent solutions—including recruitment, staffing, executive search, headhunting, and staff augmentation—as well as comprehensive PEO and EOR services that manage payroll, benefits, compliance, and HR functions for international clients. With ISO 9001, ISO 45001, ISO 27001, and ISO 27701 certifications, InTalent Asia delivers high-quality, secure, and privacy-compliant HR solutions that enable businesses to focus on core growth. Its blend of global reach, industry expertise, and a personalized, data-driven approach makes it a trusted partner for organizations seeking to hire top talent and streamline HR operations worldwide.
Job Description
The CRM / Loyalty Specialist will execute lifecycle journeys, personalization rules, campaign setup, quality assurance, and deployment across multiple channels. The role supports loyalty operations, tier-based communication, and performance optimization to drive customer engagement and retention.
Requirements
- 3–5 years of experience in CRM operations or loyalty marketing
- Hands-on experience with Marketing Cloud Journey Builder, segmentation, and marketing automation
- Strong understanding of loyalty mechanics including points, tiers, and redemptions
- Strong attention to detail and quality assurance mindset
- Ability to manage multiple campaigns and timelines simultaneously
- Data-driven approach to monitoring and optimizing campaign performance
- Strong coordination and communication skills
Benefits
- Paid Time Off
- 401k Matching
