CRM Manager
InTalent AsiaSri Lanka
Posted March 4, 2026
Full Time
About the Company
InTalent Asia, your trusted recruitment partner in Sri Lanka, connecting CRM and digital marketing leaders with high-impact opportunities.
Job Description
The CRM Manager will own the lifecycle marketing strategy across onboarding, engagement, retention, tier management, and hyper-personalized journeys for a consumer-facing app. The role involves building a unified lifecycle marketing strategy, leading segmentation strategies, and owning and managing campaign calendars.
Requirements
- 6-10 years of experience in CRM, marketing automation, and lifecycle marketing
- Strong background in loyalty programs or app-based consumer platforms
- Proven track record of driving retention and engagement at scale
- Hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms
