Director, Brand Value

The Director of Brand Value will lead the development and execution of KFC’s value platform, driving transaction growth, brand relevance, and consumer appeal. This role involves balancing brand strategy with financial discipline, leading a cross-functional team, and building a comprehensive innovation pipeline. The ideal candidate will have deep expertise in brand management, innovation, and franchise business models.

Requirements

• Develop and execute long-term value strategies.
• Oversee value innovation pipeline management.
• Own value platform's financial performance.
• Lead cross-functional team.
• Serve as primary liaison between corporate and franchise partners.
• Translate data into actionable insights.
• Develop marketing materials and campaign briefs.