Dir., Consumer Insights
KFCPlano, Texas, United States • Louisville, Kentucky, United States
Posted October 30, 2025
Full Time
About the Company
KFC is an iconic fast-food chain serving world-famous fried chicken globally, focused on employee growth and delighting customers.
Job Description
This role is for a Dir., Consumer Insights at KFC US, focused on driving innovative strategies through consumer insights. The role involves transforming aspects of the customer experience and marketing campaigns, maintaining brand relevance, and optimizing ROI for research and insights initiatives. The ideal candidate will inspire and develop a high-performing team while immersing insights into actionable business decisions.
Requirements
- Transform all aspects of the customer experience and marketing activations
- Maintain brand relevance through effective competitive and market analysis
- Evaluate campaign effectiveness and impacts
- Shape food innovation through sensory insights
- Drive growth in digital channels
- Optimize ROI for research and insights initiatives
Benefits
- Competitive salary
- Comprehensive benefits package
