The eCommerce and Digital Marketing Manager will support the delivery of Kimberly-Clark Professional’s strategic business plan and "must-win" focus on omnichannel growth. The primary purpose of this position is to recommend, execute and analyze digital marketing programs to meet defined revenue and ROI targets.
Requirements
- Analyze Amazon, Walmart and Pure Play data and sales analytics and create actionable plans to manage the fast-evolving operational metrics and requirements to maintain a top performing account.
- Create and maintain Amazon and Walmart marketing plans to improve and build upon the sales performance of KCP’s portfolio.
- Develop strategies to improve the organic ranking of KCP products, including continuous keyword research, and identify white space to accelerate growth of the existing portfolio of products.
- Manage day-to-day A&P budget and develop the business case to secure incremental investments based on historical program performance
- Optimize PPC campaigns to achieve sales and margin goal. Collaborate with the cross-functional teams to optimize marketing campaigns and launch new ones by analyzing results of advertising data to plan digital marketing strategies as well as promotions.
- Oversee strategy and execution of Sponsored Products/Brands/Display advertising. Develop creative, work with Creative team, and write copy. Troubleshoot any issues that arise through moderation, A/B testing and track performance.
- Explore and implement marketing and deals (promotions, coupons, Lightning Deals, Amazon Live, Posts, virtual product bundles)
Benefits
- Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
- Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
- Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
- Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
