The Director of CRM & Retention will lead the lifecycle marketing and customer loyalty strategy for multiple channels, from email and SMS to in-app messaging and subscription tools. This role focuses on designing campaigns, enhancing post-purchase experiences, leveraging data-driven insights, and managing customer engagement. The ideal candidate will be a data-driven individual with expertise in CRM and customer retention strategies.
Requirements
- 7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC brand
- Proven track record in multi-channel CRM execution (email, SMS, subscription touchpoints)
- Strong technical acumen with ESPs, cohort building, and data-driven customer segmentation
- Proficiency in Klaviyo and experience with Shopify-based brands
- Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies
- Hands-on operator mindset: thrives in a fast-paced, scrappy environment
- Strong collaboration and communication skills across cross-functional, international teams
Benefits
- Remote Work
- Growth Opportunities
- Innovative Culture
- Professional Development
