Director of CRM & Retention

This Director of CRM & Retention role focuses on building and optimizing a marketing lifecycle for customers. The role involves designing and executing CRM campaigns across multiple channels, enhancing post-purchase experiences, and utilizing data-driven insights to improve customer engagement and retention. This role will collaborate with the marketing team and the company, requiring expertise in data analysis, team leadership, and channel optimization.

Requirements

• 7+ years of experience in CRM, retention marketing, or customer lifecycle management
• Proven track record in multi-channel CRM execution (email, SMS, subscription touchpoints)
• Strong technical acumen with ESPs, cohort building, and data-driven customer segmentation
• Proficiency in Klaviyo and Shopify-based brands
• Excellent analytical skills
• Experience in fast-moving CPG preferred
• Hands-on operator mindset
• Strong collaboration and communication skills

Benefits

• Remote Work
• Growth Opportunities
• Innovative Culture
• Data-driven decision making
• Team Collaboration