We are seeking a skilled Paid Marketing Specialist to execute and optimize multi-channel PPC campaigns that drive high-quality leads at target CPLs across several web properties.
Requirements
- Develop and execute effective marketing initiatives across all web properties
- Understand and manage lead funnel reporting for all projects
- Assist in execution of PPC campaigns (Google, Bing, Facebook, Twitter, Display, etc.)
- Conduct keyword and competitive research
- Assist in daily optimizations to ensure optimal lead volume within an acceptable cost/profit target
- Quality Impact: Help the Paid Marketing Director provide rigid QC standards to our websites
- Team Impact: Communicate to cross-functional team (content, development/design, project management) the purpose and requirements of recommended strategies
Benefits
- 100% employer paid short- and long-term disability insurance
- Competitive compensation
- Paid time off
- 20 days of paid parental leave after 90 days
- 401k retirement plan
- Paid volunteer opportunities