Digital & Demand Generation Manager

We're looking for a Digital Demand Generation Manager who knows how to build pipeline in early-stage B2B SaaS—someone who understands that demand generation isn't about vanity metrics, it's about creating real pipeline that converts. You'll own our digital demand engine: paid media, SEO/SEM, content syndication, and digital campaigns that drive qualified leads into our funnel. This isn't about generating volume, it's about generating revenue.

Requirements

• Own the Digital Demand Engine
• Build and execute integrated digital campaigns across paid search, paid social, display, content syndication, and retargeting
• Drive MQL and SQL volume that converts to pipeline and revenue, not just top-of-funnel volume
• Manage and optimize campaign performance across channels to hit pipeline targets
• Partner with Sales to ensure lead quality and follow-up discipline
• Develop account-based marketing (ABM) campaigns targeting high-value enterprise accounts
• Build and optimize conversion paths from awareness to demo/trial
• Create testing frameworks to continuously improve conversion rates and campaign efficiency
• Own budget allocation and ROI reporting across all digital channels
• Implement marketing automation workflows that nurture and qualify leads effectively
• Develop audience segmentation strategies based on ICP, intent data, and behavioral signals
• Partner with Content and Product Marketing to ensure campaigns are grounded in customer pain and value
• Establish reporting and attribution frameworks that connect marketing activity to pipeline and revenue
• Work closely with Sales to understand ICP, refine targeting, and improve lead quality
• Partner with Marketing Ops to ensure data hygiene, lead routing, and tech stack optimization
• Align with Product Marketing on messaging, positioning, and campaign narratives
• Coordinate with Content on asset creation and campaign enablement

Benefits

• Competitive compensation
• Comprehensive health, dental, and vision coverage
• Flexible PTO and paid holidays
• Professional development budget and growth opportunities
• Remote-friendly work environment
• Paid parental leave
• Autonomy to build programs and make real impact from day one