We're looking for a Field Marketing Manager who knows how to drive pipeline through strategic events, regional programs, and partner co-marketing. You'll own our field marketing strategy and execution, building programs that support both our direct sales team and our partner channel.
Requirements
- Own Field Marketing Strategy & Execution
- Develop and execute regional field marketing programs that drive qualified pipeline for both direct and partner-led deals
- Plan and manage industry conferences, trade shows, regional events, executive roundtables, and customer/prospect dinners
- Build account-based marketing (ABM) field programs targeting high-value enterprise accounts
- Coordinate with Sales to identify priority accounts, regions, and opportunities where field marketing can accelerate deals
- Manage field marketing budget and demonstrate clear ROI on every program
- Drive Partner Co-Marketing Programs
- Build and execute co-marketing programs with channel partners, system integrators, and technology alliances
- Coordinate partner participation in joint events, webinars, and regional campaigns
- Manage partner MDF (Market Development Funds) to ensure effective use and measurable outcomes
- Create co-branded content and campaigns partners can leverage in their markets
- Enable partners to run local events and demand generation programs that drive pipeline
- Execute High-Impact Events
- Own end-to-end event execution: strategy, logistics, promotion, follow-up, and ROI reporting
- Drive pre-event promotion and registration through email, social, and partner channels
- Ensure Sales and partner teams are prepared and aligned on event goals and follow-up plans
- Manage onsite execution including booth presence, demos, meetings, and networking
- Implement post-event nurture programs to convert attendees into qualified opportunities
- Support Direct and Indirect Sales
- Partner with Sales to understand regional priorities, account targets, and pipeline gaps
- Align field programs to sales cycles and buying committee engagement strategies
- Work with Partner teams to ensure field programs create air cover and demand for partner-led opportunities
- Provide Sales and partners with pre- and post-event intelligence on attendee engagement and intent signals
- Track and report on field marketing's contribution to both direct and partner-sourced pipeline
Benefits
- Competitive compensation and equity
- Comprehensive health, dental, and vision coverage
- Flexible PTO and paid holidays
- Professional development budget and growth opportunities
- Remote-friendly work environment
- Paid parental leave
