Marketing Insights & Automation Analyst

The Marketing Insights & Automation Analyst will turn marketing data into decisions by building trusted dashboards, attributing pipeline/revenue, and optimizing campaigns and automation.

Requirements

• Bachelor's degree in any Discipline or Equivalent
• Diploma/Degree in Marketing is desirable
• 5+ years’ proven experience in B2B prospecting and lead generation for a field sales team
• Functional knowledge of any CRM tool
• Proficient in using CRM systems, preferably Salesforce CRM
• Advanced Power BI (DAX, data modelling, incremental refresh, row-level security, parameters)
• HubSpot Marketing Hub & CRM (workflows, campaigns, UTMs, lead scoring, lists/segments, forms)
• Strong SQL/Excel; marketing analytics; attribution models (FT/MT/LT, position-based, data-driven)
• Clear written storytelling with data; stakeholder management
• Python for automation; GA4; marketing mix modelling basics

Benefits

• Competitive Salary and Bonus
• Flexible, Remote-First Culture
• Inclusive Onboarding Experience
• Marcura Wellness Zone
• Global Opportunities
• Monthly Performance Support
• Diverse, Supportive Work Culture