Freelance CDP Strategist | Restaurant/Hospitality Growth Brand

We're partnering with a high-growth restaurant client to build their customer data platform strategy from the ground up. This is a unique opportunity to shape how a dynamic brand leverages data to fuel expansion, inform leadership decisions, and create meaningful customer experiences during a pivotal growth phase.

Requirements

• 5+ years working with customer data platforms
• Proven experience in restaurant, QSR, hospitality, or multi-location retail environments
• Strong understanding of CRM integration, loyalty program data, and point-of-sale system connections
• Track record of building CDP strategies from ground zero through successful implementation
• Experience creating segmentation frameworks and audience strategies for marketing activation
• Ability to translate complex data concepts into clear, strategic recommendations for non-technical stakeholders