Head of Marketing Analytics

We are seeking a Head of Marketing Analytics to lead the evolution of marketing analytics at Miro, transitioning from centralized support to a focused, high-impact function partnering with all marketing functions.

Requirements

• 10+ years in marketing analytics or data science, with 4+ years in leadership building or scaling analytics functions
• Deep expertise in PLG and B2B marketing analytics including self-serve funnels, activation, lead scoring, and pipeline attribution
• Proven track record with attribution frameworks, KPI systems, and experimentation programs (A/B testing, MMM, MTA)
• Strong technical proficiency with SQL, Looker/Tableau, dbt, and Python/R
• Deep understanding of marketing tech stacks (Salesforce, Marketo, Segment, Google Analytics) and cross-system data flows
• Exceptional ability to synthesize complex data into clear business insights for technical and executive audiences
• Systems thinking with focus on data quality, metric governance, and privacy-by-design principles

Benefits

• Competitive equity package
• Health insurance for you and your family
• Corporate pension plan
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Opportunity to work for a globally diverse team