Head of Brands - Trade Marketing & Services

Our client, a leading telecommunications service provider, is seeking a talented individual to lead their trade marketing efforts. The Head of Brands - Trade Marketing & Services will develop and execute comprehensive strategies to align with overall brand objectives and maintain leadership in Share of Visibility, Share of Noticeability, and retailer NPS.

Requirements

• Develop and execute comprehensive strategies for the respective category that align with overall brand objectives.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats within the category.
• Collaborate with business units for new product development and ensure brand standards from Go-to-Market execution on time and in full.
• Responsible for annual budget planning and effectively managing allocated budgets.
• Develop communication strategies with the brands team and ensure efficient execution.
• Conduct post-campaign evaluations to measure performance against ROI and KPIs.
• Create high-quality marketing materials that align with brand standards.
• Develop overall trade marketing strategy to maintain leadership in Share of Visibility, Share of Noticeability, and retailer NPS.
• Ensure efficient quarterly execution of trade marketing strategies.
• Maintain strong relationships with the regional sales team and conduct periodic audits on brand visibility and noticeability.

Benefits

• Competitive salary
• Opportunities for career growth and development
• Collaborative and dynamic work environment