Senior CRM Manager

Motorway is seeking a Senior CRM Manager to support the Head of CRM in developing and executing our CRM and lifecycle strategy. The Senior CRM Manager will be instrumental in delivering exceptional experiences to our B2C customers at every stage of their journey.

Requirements

• Strong understanding of CRM, product, and customer experience
• Proven track record of success in managing executive(s) and delivering a technology-powered customer engagement strategy
• Experience in customer marketing and CRM, with a track record of successfully developing and executing highly impactful CRM programmes and initiatives
• Strategic and analytical mindset, with a focus on understanding customer behaviour and planning around data-driven insights and strategy development
• High attention to detail and ability to manage multiple priorities
• Experience collaborating with product and engineering teams
• Analytical mindset and ability to articulate the quantitative and qualitative impact of our efforts
• Deep understanding of CRM tools (ideally Braze) and how to execute multi-channel lifecycle journeys
• Strong verbal and written communication skills, capable of building trust and influence with peers and stakeholders