Growth Marketing Manager

Employee Benefits is the core of our business and at our heart we are a people-focused organization. We help over 100,000 employers give their employees peace of mind by providing health, pharmacy, long and short-term disability, vision, dental and other insurance solutions.

Requirements

• Develop and implement innovative growth marketing strategies and campaigns to drive business objectives.
• Identify and evaluate new marketing channels, technologies, and opportunities for expansion.
• Collaborate closely with product, sales, and analytics teams to align marketing initiatives with business goals.
• Plan, execute, and optimize multi-channel campaigns, including email, paid media, SEO/SEM, social media, and content marketing.
• Continuously optimize campaigns through A/B testing, performance analysis, and data-driven insights.
• Manage marketing automation workflows and nurture programs to enhance customer engagement.
• Monitor and report on key performance metrics such as conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and ROI.
• Improve the customer journey from initial awareness through engagement, conversion, and retention.
• Present campaign results, insights, and recommendations to internal stakeholders and leadership.
• Coordinate with external vendors and partners to ensure seamless campaign execution and performance.
• Stay current with industry trends, best practices, and emerging technologies in digital marketing.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Paid Time Off
• Overtime Pay for Non-Exempt Employees
• Robust Learning and Development Programs