Senior Lifecycle & Retention Marketing Manager

We're looking for a seasoned lifecycle and retention marketing leader to own and optimize the customer journey across our portfolio of DTC brands. This is a high-impact, individual contributor role for someone who has built retention programs from the ground up and can demonstrate meaningful revenue impact through improved LTV and customer engagement.

Requirements

• 5-7+ years in lifecycle, retention, or CRM marketing roles at fast-growing DTC brands
• Proven track record of improving key retention metrics—show us the before/after of programs you've built
• Experience managing or scaling brands from $10M+ to $50M+ in revenue
• History of building and managing lean, high-output teams (even without direct reports)
• Deep knowledge of retention and loyalty platforms (Klaviyo, Attentive, Yotpo, Smile.io, LoyaltyLion, etc.)
• Strong proficiency with subscription platforms (Recharge, Skio, Bold, etc.) and their retention levers
• Comfortable with analytics tools and building dashboards to track performance
• Understanding of customer data platforms and segmentation strategies

Benefits

• Competitive salary
• Equity
• Opportunity to work with a fast-growing company