Brand Manager

Pernod Ricard is seeking a Brand Manager to lead the development and execution of brand strategy for assigned brands in the Mexican market. The successful candidate will be responsible for implementing global brand strategies, adapting to local specifics, and working closely with local and global teams to maximize business impact and growth.

Requirements

• Implementation of brand strategy
• Knowledge in ATL investment (media, out-of-home campaigns, social media, paid media)
• Experience in BTL, including implementation of (visuals, demostrators, tastings)
• Analytical profile, capable of conducting brand diagnoses and translating data into actionable insights to drive growth
• Collaborative work skills and project orchestration (project management competencies)
• Experience in product launches and local market tropicalization
• Fluent English

Benefits

• Generous tuition reimbursement
• Unique learning programs