Paid Acquisition Lead (B2B)

Paid Acquisition Lead (B2B) for a high-profile B2B marketing agency. Responsible for developing and executing paid acquisition strategy across relevant channels, managing campaigns, and owning pipeline generation targets.

Requirements

• Develop and execute paid acquisition strategy across relevant channels
• Build, launch, and optimise campaigns end-to-end
• Design and iterate on landing pages, funnels, and lead magnets
• Implement conversion tracking, attribution, and reporting infrastructure
• Own pipeline generation targets and cost-per-acquisition metrics
• Create campaign assets or direct external resources to produce them

Benefits

• Monthly retainer: $4,000
• Potential performance bonus tied to qualified pipeline and acquisition cost targets
• Potential expanded scope or full-time conversion based on performance