Paid Acquisition Lead (B2B)

We are a B2B marketing agency seeking a Paid Acquisition Lead to take full ownership of our paid media function. The role requires a senior, autonomous individual with experience in paid acquisition for B2B or high-ticket offers, managing $50,000+ monthly ad spend.

Requirements

• Develop and execute paid acquisition strategy across relevant channels (Meta, YouTube, LinkedIn, or others as appropriate)
• Build, launch, and optimise campaigns end-to-end
• Design and iterate on landing pages, funnels, and lead magnets
• Implement conversion tracking, attribution, and reporting infrastructure
• Own pipeline generation targets and cost-per-acquisition metrics
• Create campaign assets or direct external resources to produce them

Benefits

• Monthly retainer: $4,000
• Potential performance bonus tied to qualified pipeline and acquisition cost targets
• Potential expanded scope or full-time conversion based on performance