SEO Lead

Joining Popsa as an SEO Lead is an exceptional opportunity to build the world's most intuitive platform for memories. The role involves evolving the organic search strategy beyond classic search into Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), ensuring Popsa is discoverable wherever and however people search, including AI-powered experiences.

Requirements

• Significant experience leading SEO for a consumer, ecommerce, or mobile-first business
• Deep technical SEO expertise and a strong track record of working with engineering teams
• Advanced understanding of AEO, GEO, and the future of search beyond traditional blue links
• Experience managing product feeds and Merchant Center performance
• Strong content strategy instincts, particularly for bottom-of-funnel and commercial content
• Proven experience delivering digital PR and sustainable link-building strategies
• A commercial mindset, able to connect SEO activity to revenue and growth outcomes