Global - Marketing Automation Lead

PradeepIT is seeking a Marketing Automation Lead to build and manage scalable marketing automation infrastructure, manage technical aspects of key marketing systems, and provide internal support and training on marketing platforms.

Requirements

• Building and managing the scalable marketing automation infrastructure
• Managing and implementing 3rd Party tools and applications integration with Marketo
• Track, test, and analyse data relating to campaign metrics
• Email / Landing Page templates creation and testing
• Collaborate with key stakeholders to identify gaps in processes and systems
• Proactively auditing and improving nurture strategy and tactics
• Segment and leverage the marketing database for greater campaign efficiency
• Auditing and maintaining database health, quality and integrity
• Provide internal support and training on all of our marketing platforms
• Help develop best practices and documentation
• Troubleshoot and QA campaigns, workflows, data issues and other key marketing operations functions
• Analyze data and provide recommendations for marketing effectiveness

Benefits

• Great Place to Work certification
• Opportunity to work with leading brands and fortune 500 companies
• Professional growth and development