Product Brand Manager (B2C)
Pro Food Systems IncMissouri, United States
Posted October 31, 2025
Full Time
About the Company
Pro Food Systems Inc (PFSbrands) is a foodservice solutions provider that offers comprehensive programs and equipment to help restaurants and foodservice businesses maximize profitability. The company delivers tailored retail growth advisory, support, and equipment solutions across the United States.
Job Description
The Product Brand Manager (B2C) is responsible for driving consumer-focused brand strategy, positioning, and execution for business-to-business products within the PFSbrands portfolio. This role ensures a compelling and differentiated customer experience while achieving growth, profitability, and engagement goals. It involves cross-functional collaboration, campaign management, and market insights. The position reports to the VP of Strategy & Brand Management.
Requirements
- Develop and execute brand plans, campaigns, and go-to-market strategies.
- Define brand positioning and messaging emphasizing ROI, scalability, and value.
- Lead development of consumer campaigns across digital, social, retail, and experiential channels.
- Conduct consumer research, market analysis, and trend monitoring.
- Collaborate with Sales and Retail partners.
- Manage brand budgets.
- Track and report KPIs.
- Present campaign results and consumer insights to senior leadership.
