We are seeking a Director, Web & Content Strategy to lead the team responsible for defining and delivering the content and experience strategy for Prudential.com. This role will oversee a team of Web & Content Strategists and Specialists, and will be accountable for ensuring a cohesive, optimized, and governed web experience that supports both growth and customer support objectives across the site.
Requirements
- 8+ years of experience in marketing, digital content strategy, web experience management, or related roles, with at least 3 years in a leadership capacity.
- Proven success in developing and executing enterprise-level web and content strategies in a regulated industry, preferably financial services.
- Expertise in SEO/AEO, content governance, and digital experience optimization.
- Strong leadership and team management skills, with experience building and scaling high-performing teams.
- Demonstrated ability to lead cross-functional collaboration and influence senior stakeholders.
- Experience with content management systems (e.g., Adobe Experience Manager), AI technologies, SEO tools, analytics platforms, and accessibility standards.
- Strategic thinker with a track record of translating business goals into actionable digital strategies.
- Excellent communication and storytelling skills, with the ability to articulate complex ideas clearly and persuasively.
- Experience managing external agencies and vendors to deliver high-quality content and experiences.
- Passion for customer-centric design, financial literacy, and delivering meaningful digital experiences.
Benefits
- Market competitive base salaries, with a yearly bonus potential at every level.
- Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
- 401(k) plan with company match (up to 4%).
- Company-funded pension plan.
- Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
- Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
- Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
- Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.
