Manager, User Acquisition

Public is seeking a highly skilled and data-driven User Acquisition Lead to drive performance marketing efforts and pioneer new growth opportunities. The ideal candidate will be an expert in paid acquisition, biddable media, attribution, and growth marketing strategies.

Requirements

• 5+ years of experience in performance marketing, user acquisition, or growth roles.
• Expertise in mobile-first marketing, including app analytics, user acquisition for mobile apps, and mobile growth strategies.
• Strong creative instinct with a deep understanding of virality, performance-driving creative, and best practices for high-converting ad content.
• Experience managing designers and creative partners, leading creative sprint cycles, and translating marketing objectives into actionable assets that meet both performance goals and brand standards.
• Strong understanding of attribution models, incrementally testing, and marketing analytics.
• Proven ability to optimize CAC, LTV, and ROAS while driving sustainable growth.
• Proficiency with marketing analytics tools (Google Analytics, Looker, Singukla, etc.).

Benefits

• Competitive salary and equity
• Comprehensive health, dental, and vision plans
• Generous PTO and parental leave policy
• 401(k) plan with company match
• Opportunities for career growth and professional development