League Growth Marketing Manager

At RCX Sports, we proudly serve as the premier youth sport operating partner for the NFL, NHL, MLS, MLB, NBA, and WNBA. We provide officially licensed uniforms, comprehensive resources, and dedicated support, empowering league operators to run the very best youth sports leagues and events in their communities. As the League Growth Marketing Manager, you will be responsible for forging strong partnerships with the RCX Growth department and key external organizations, including YMCAs and Parks & Recreation departments.

Requirements

• Marketing Strategy: Design and implement comprehensive growth marketing strategies aligned with partnership strategies and overall growth objectives, ensuring effective co-branded initiatives.
• Lead Generation: Create targeted campaigns across digital channels to attract potential clients and generate qualified leads for the sales team.
• League Growth Partnership: Work closely with the League Growth team to establish and manage relationships with and understand needs and pain points of national organizations like YMCAs, Parks & Recs, and Boys & Girls Clubs and tailor marketing efforts to address these challenges effectively.
• Content Development: Oversee the creation of engaging marketing campaigns tailored for these organizations, focusing on community engagement and program awareness.
• Analytics and Reporting: Monitor, analyze, and report out on partnership campaign performance metrics, providing actionable insights for continuous improvement and optimizing collaboration with national organizations.
• Market Research: Conduct market research to identify trends, opportunities, and competitors in the youth sports industry.
• Customer Feedback: Gather and analyze customer feedback to inform marketing strategies and enhance product messaging.
• Leadership: Mentor, train, and develop junior marketing team members. Oversee the League Growth Marketing efforts in collaboration with the Director of Marketing and the Digital, Content, and Creative Marketing teams.

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• Disability
• 401(k)
• Paid Parental Leave
• Unlimited PTO
• Monthly Wellness Expense Reimbursement
• Additional Voluntary Benefits