The Sports Marketing Manager ensures all sponsorship fulfillment of UFCU's sports property partnerships, develops and executes marketing campaigns, and collaborates with other departments to develop marketing strategies that promote UFCU's products and benefits.
Requirements
- Drive brand strategy through cross-functional execution for UFCU Sports and Marketing initiatives.
- Create and manage an annual Marketing roadmap to define unique brand positioning, generate innovative partnership ideas, and identify new teams, athletes, and venues for sponsorship.
- Execute the Sports Marketing strategy across UFCU channels (social media platforms, digital experiences, collegiate, concert, events, and grassroots) by working directly with marketing and business colleagues within the organization.
- Manage Name, Image, and Likeness (NIL) program, ensuring athletes reflect UFCU's values and long-term growth ambitions.
- Lead the Sports marketing integration with all Marketing and Digital teams to craft campaigns that are relevant, rooted in fan behavior, and aligned with brand initiatives.
- Enhance current partnerships by driving innovative marketing ideas to bring cultural relevance, member engagement and attract new members.
- Develop the team sports marketing calendar to support Channels, and Brand Marketing, Retail, and Field teams.
- Assist with contract negotiation and oversee contractual agreements, implement robust measurement mechanisms to evaluate goal attainment, and foster proactive, positive relationships with external partners.
- Lead the creation of sports collaborations for new products and bring key stories to life.
- Maintain a pulse on audience passion points and serve as a subject matter expert in their fandom and behavior.
- Manage ongoing sports and advertising agency partnerships and ensure their effective deployment across the sponsorship portfolio.
- Define, develop, and manage the integrated sponsorship activation plans, in coordination with business partners and respective agencies.
- Track and evaluate sponsorship ROI, athlete performance, and partnership outcomes.
- Support reporting and presentations for leadership on athlete strategy, NIL progress, and partnership activation performance.
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Plan
- Retirement Plan
- Paid Time Off
- Life Insurance
- Disability Insurance
- Stock Options
- Professional Development Opportunities
