Head of Lifecycle Marketing

Remote is seeking a Head of Lifecycle Marketing to build and own the end-to-end lifecycle marketing strategy for their global HR platform. This role involves leading a team, designing and optimizing lifecycle programs, and driving measurable impact across the customer journey. It's a strategic and hands-on position focused on maximizing engagement, retention, and long-term customer value.

Requirements

• Proven track record in lifecycle, CRM, or retention marketing
• Expertise in building and scaling customer lifecycle programs
• Strong analytical skills with a track record of leveraging data
• Experience managing and scaling high-performing teams
• Deep understanding of customer segmentation, messaging, and personalization at scale
• Entrepreneurial mindset with a balance of creative vision and operational rigor
• Passion for innovation and elevating the digital customer experience
• Fluent English

Benefits

• work from anywhere
• flexible paid time off
• flexible working hours
• 16 weeks paid parental leave
• mental health support services
• stock options
• learning budget
• home office budget & IT equipment
• budget for local in-person social events or co-working spaces