A Writer is responsible for taking their client's advertising brief and generating original copy ideas that grab the attention of the target audience.
Requirements
- Write material for established campaigns.
- Develop sales concepts or ideas for accounts.
- Review and revise old account slogans and tag lines etc.
- Development and execution of outstanding advertising that sells products and builds brands
- Originate and deliver, in conjunction with appropriate agency sources, outstanding strategic solutions based on a combination of the business scenario, consumer rights and a thorough understanding of the total communication mix.
- Ensure all agency briefings will yield relevant and original solutions efficiently.
- Develop a strong partnership with the Creative Director, Associate Creative Directors and peers on each account based on a shared commitment to effective solutions.
- Facilitate first-time selling and timeous execution of creative and media solutions.
- To remain up-to-date with new ideas, techniques, and styles (i.e. art, films, technology, digital, social media, TV programs, music, fashion, trends etc).
- Understand and appreciate the nature and value of their client’s brand.
- To familiarise themselves with the product and competitor activities in the market.
- Proficient in discussing the client's core message and target audience.
- Ability to generate lots of fresh, original ideas from a brief.
- Edit and proofread advertisement copy.
- To actively seek inspiration from the external environment to influence creativity.
- To build key relationships with Account Management, Planning & Traffic departments.
- Meets regularly with relevant departments to discuss the client's requirements and core messages.
- Portrays a helpful and innovative image for the Creative Department.
- To think creatively and devise imaginative and intelligent advertisements based on client briefs.
- To push boundaries of original thinking to explore new creative solutions.
- To effectively communicate creative ideas to a wide audience with varying creative knowledge levels.
- To translate the strategic creative concept into different creative executions to be presented to the client.
- To execute creative ideas to the highest standard involving and communicating with the necessary creative team.
- To modify initial ideas into workable concepts until the client is satisfied.
- To align the copy with art direction and vice versa
