Writer | Creative | Ogilvy Africa
ScangroupNairobi, Nairobi County, Kenya
Posted October 16, 2025
Full Time
About the Company
Ogilvy Africa is the largest network agency on the continent catering to 40 countries with a team of ~900 people across Central, East and West Africa.
Job Description
The job of a creative writer is one of the most sought-after advertising jobs in the industry. The creative writer crafts and shapes the words in an advertisement. In doing so, he or she defines the success of both the advertisement and the advertiser.
Requirements
- 2-5 years of experience as a writer
- Attending consultations with account executives to clarify and internalize the brand's requirements and core messages
- Familiarizing oneself with advertising and promotional material used by competitors
- Understanding the class of consumers, the advertiser desires to reach and targeting advertising to their tastes
- Brainstorming ideas with members of the creative team and coming up with new, catchy, and convincing ideas to communicate the advertiser's message
- Writing advertising copy
- Helping to explain concepts to the advertiser and adapting them according to the needs of the advertiser
- Guarding against producing deceptive copy or advertisements that may lead to consumer confusion
Benefits
- Competitive salary
- Opportunities for growth and professional development
- Collaborative and dynamic work environment