Customer Marketing Campaign Manager

The Customer Marketing Campaign Manager drives engagement, retention, and growth among existing customers through strategic, data-driven marketing initiatives. This role owns the overall customer pipeline generation number, ensuring that campaigns directly contribute to measurable business outcomes.

Requirements

• Run campaigns that create customer expansion pipeline for Sales and Customer Success.
• Ability to spot and problem solve for expansion related operations/process bottleneck
• Develop and execute lifecycle marketing strategies to drive adoption, upsell, and cross-sell within existing accounts.
• Partner with Customer Success, Sales, and Marketing to align campaign plays with account goals and customer needs.
• Build personalized campaigns triggered by customer signals (e.g., renewal windows, feature usage, etc.)
• Leverage in-product messaging, lifecycle emails, and webinars to drive feature adoption and expansion.
• Establish segmentation frameworks to target customers by adoption stage, account tier, and opportunity type.
• Own the end-to-end lifecycle of expansion campaigns—from strategy and creative through execution and reporting.
• Measure and report on campaign effectiveness (pipeline created, ARR uplift, conversion rates) and continuously optimize.
• Keep organized campaign documentation and maintain insights to inform future initiatives.
• Monitor competitors’ marketing activities and identify opportunities for differentiation.

Benefits

• 100% health care coverage for Employee
• 401K with company matching
• Dental & Vision
• Parental Leave
• Subsidized gym membership
• Remote work stipend
• Annual team offsite