Director of Demand Generation

Smartling is seeking an experienced Demand Generation professional to join their team. The Director of Demand Gen will lead a team tasked with marketing funnel strategy, optimization and demand generation, driving new business and growth across customers for the company’s software and services.

Requirements

• 7+ years of experience in B2B marketing with at least 3 years in a demand generation or growth leadership role
• Proven track record of building and scaling multi-channel demand generation programs that drive qualified pipeline and revenue
• Deep expertise in digital marketing (paid search, paid social, display, SEO, content syndication, email nurture)
• Strong understanding of marketing funnel metrics, attribution models, and campaign performance optimization
• Hands-on experience with marketing automation platforms (e.g., Hubspot) and CRM systems (e.g., Salesforce)
• Comfortable managing media budgets, forecasting, and optimizing ROI
• Experience partnering with sales and SDR teams to align on campaign strategy, lead quality, and pipeline acceleration
• Analytical mindset with the ability to translate data into insights and actions
• Strong leadership and people management skills—experience building and mentoring a high-performing team
• Excellent communication and collaboration skills—able to work cross-functionally with product marketing, content, ops, and sales
• Experience in a SaaS, tech, or startup environment preferred
• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus

Benefits

• Competitive salary
• 401(k) + company match
• Health insurance
• Free medical plan for you and your family
• Flexible PTO + 11 holidays
• Generous parental leave
• Employee referral program
• Apple equipment