Smartling is seeking an experienced Demand Generation professional to join their team. The Director of Demand Gen will lead a team tasked with marketing funnel strategy, optimization and demand generation, driving new business and growth across customers for the company’s software and services.
Requirements
- 7+ years of experience in B2B marketing with at least 3 years in a demand generation or growth leadership role
- Proven track record of building and scaling multi-channel demand generation programs that drive qualified pipeline and revenue
- Deep expertise in digital marketing (paid search, paid social, display, SEO, content syndication, email nurture)
- Strong understanding of marketing funnel metrics, attribution models, and campaign performance optimization
- Hands-on experience with marketing automation platforms (e.g., Hubspot) and CRM systems (e.g., Salesforce)
- Comfortable managing media budgets, forecasting, and optimizing ROI
- Experience partnering with sales and SDR teams to align on campaign strategy, lead quality, and pipeline acceleration
- Analytical mindset with the ability to translate data into insights and actions
- Strong leadership and people management skills—experience building and mentoring a high-performing team
- Excellent communication and collaboration skills—able to work cross-functionally with product marketing, content, ops, and sales
- Experience in a SaaS, tech, or startup environment preferred
- Bachelor’s degree in Marketing, Business, or a related field; MBA a plus
Benefits
- Competitive salary
- 401(k) + company match
- Health insurance
- Free medical plan for you and your family
- Flexible PTO + 11 holidays
- Generous parental leave
- Employee referral program
- Apple equipment