Director of Lifecycle Marketing

We're looking for a strategic and data-driven Director of Lifecycle Marketing to architect how we engage, retain, and reactivate clients across their journey with [solidcore].

Requirements

• Build and own the full client lifecycle from pre-first class to loyal member
• Partner with studio and sales teams to ensure communications and offers are aligned with in-studio experience and revenue goals
• Map journeys by persona and behavioral trigger, using real-time data to personalize outreach and timing
• Lead strategy and execution across email, SMS, and push channels using tools like Klaviyo and CDPs
• Implement advanced lifecycle tools (predictive churn, AI copy testing, NPS feedback loops) with analytics and engineering partners
• Develop a testing roadmap across channels (subject lines, cadence, incentives, creative) and measure against control groups
• Design retention and loyalty programs that recognize engagement, frequency, and spend
• Build win-back strategies to re-engage dormant clients through tailored content and offers
• Mentor team members and foster a test-and-learn, performance-driven culture

Benefits

• Competitive starting salary
• Bonus eligibility based on performance
• Monthly cell phone stipend
• 401k with employer match
• Health, dental, & vision insurance
• Flexible PTO
• Free drop in classes at [solidcore]