Director of Lifecycle Marketing

Study.com is seeking a strategic, data-driven Director of Lifecycle Marketing to architect and scale customer journeys that drive new members, retention, and long-term value.

Requirements

• Develop and execute a full-funnel lifecycle marketing strategy
• Lead journey mapping and leverage AI tools to manage automated workflows
• Collaborate with Product team to analyze customer data and co-lead CRO testing programs
• Implement robust testing and optimization frameworks across lifecycle channels
• Partner with Product, BI, and Engineering to drive data-enriched lifecycle experiences

Benefits

• Health insurance
• Retirement plan
• Paid time off
• Flexible work arrangements