CRM Technical Analyst

The CRM Technical Analyst is responsible for owning the infrastructure, data pipelines & cleanliness, technical implementation and reporting dashboards of our CRM campaigns, specifically within Braze, ensuring that they are seamlessly integrated to drive highly personalised and segmented campaigns.

Requirements

• Serve as a bridge between CRM and our development teams to aide the implementation new technical features
• Own and develop Looker and Braze reporting dashboards, translating raw data into actionable insights
• Own the technical implementation of campaigns in Braze, primarily for multi-stage, automated canvas flows that are highly segmented and deliver key business personalisation goals
• Analyse customer data to identify trends, behaviours, and opportunities that support strategic decision making.
• Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness
• Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals
• Keep abreast of industry trends, best practices, and emerging technologies in CRM and personalisation to drive continuous improvement and innovation

Benefits

• Private medical insurance
• Excellent parental leave
• Working globally policy
• Mental health support
• Assistance programs
• Social gatherings
• Pension scheme
• Birthday off work
• 25 days of holiday per year
• Life assurance
• Star card
• Step Further Awards
• Season Ticket Loan
• Cycle to Work Scheme
• Complimentary access to Racing Post Members Club
• Volunteer two days per year with our charity partner