Senior CRM Lifecycle Executive

Senior CRM Lifecycle Executive to lead the development and automation of personalised customer relationship management lifecycle campaigns through Braze, leveraging data-driven insights and innovative approaches to improve operational efficiencies, drive loyalty, and maximise business growth across multiple channels and digital touchpoints.

Requirements

• Mapping out personalised customer journeys across multiple channels (email, website, app, etc) through Braze to enhance customer engagement and retention
• Owning the CRM calendar to closely align with product launches, promotions and seasonal moments
• Utilise customer data to segment audiences effectively and identify opportunities for personalisation, leveraging CRM tools and analytics platforms
• Tailor content messaging and offers based on customer preferences, behaviour, and lifecycle stages
• Implement x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending of automated campaigns to drive incremental value
• Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness
• Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals

Benefits

• Private medical insurance
• Excellent parental leave
• Working globally policy
• Mental health support
• Assistance programs
• Social gatherings
• Pension scheme
• Various other benefit schemes
• 25 days of holiday per year
• Life assurance
• Star card
• Step Further Awards (employee recognition program)
• Season Ticket Loan
• Cycle to Work Scheme
• Complimentary access to Racing Post Members Club
• Volunteer two days per year with charity partner