Senior CRM Lifecycle Executive to lead the development and automation of personalised customer relationship management lifecycle campaigns through Braze, leveraging data-driven insights and innovative approaches to improve operational efficiencies, drive loyalty, and maximise business growth across multiple channels and digital touchpoints.
Requirements
- Mapping out personalised customer journeys across multiple channels (email, website, app, etc) through Braze to enhance customer engagement and retention
- Owning the CRM calendar to closely align with product launches, promotions and seasonal moments
- Utilise customer data to segment audiences effectively and identify opportunities for personalisation, leveraging CRM tools and analytics platforms
- Tailor content messaging and offers based on customer preferences, behaviour, and lifecycle stages
- Implement x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending of automated campaigns to drive incremental value
- Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness
- Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals
Benefits
- Private medical insurance
- Excellent parental leave
- Working globally policy
- Mental health support
- Assistance programs
- Social gatherings
- Pension scheme
- Various other benefit schemes
- 25 days of holiday per year
- Life assurance
- Star card
- Step Further Awards (employee recognition program)
- Season Ticket Loan
- Cycle to Work Scheme
- Complimentary access to Racing Post Members Club
- Volunteer two days per year with charity partner