We are looking for a Lifecycle Marketing Lead to own and optimize the end-to-end journey for our direct-to-consumer (D2C) Spring members. This role is focused on engaging members from the moment they sign up—through activation, ongoing care, and sustained mental health improvement.
Requirements
- 6–10+ years in lifecycle, CRM, or growth marketing, ideally in a D2C, healthtech, or mission-driven organization.
- Proven experience building and scaling multi-channel, automated marketing journeys for a D2C audience.
- Deep familiarity with marketing automation platforms—Iterable strongly preferred.
- Strong analytical chops; you’re comfortable digging into data and surfacing actionable insights.
- Solid understanding of behavioral and personalized marketing tactics.
- Strong communication and collaboration skills, with experience working cross-functionally.
- Creative and resourceful, with a strong bias for action and testing.
- A genuine passion for mental health and a respect for the people behind the metrics.
Benefits
- Health, Dental, Vision benefits start on your first day at Spring.
- You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
- Employer sponsored 401(k) match of up to 2% for retirement planning
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- We offer competitive paid time off policies including vacation, sick leave and company holidays.
- At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
- Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
