Performance Marketing Specialist

A Fintech Client is seeking a Performance Marketing Specialist to drive growth through data-driven paid media strategies. This role involves analyzing campaign performance, identifying optimization opportunities, and managing budgets effectively. The ideal candidate will be analytical, communicative, and skilled in paid media advertising.

Requirements

• Develop and execute performance marketing campaigns across multiple channels.
• Analyze campaign performance metrics and identify opportunities for optimization.
• Generate detailed reports on campaign performance.
• Manage and allocate budgets effectively.
• Implement A/B tests and other experimental designs.
• Partner with creative and content teams to create ad content.
• Keep abreast of industry trends and competitive landscape.
• Proficiency in platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools like Google Analytics.
• Strong analytical skills with a track record of using data to drive decision-making.
• Excellent verbal and written communication skills.
• Ability to work independently and collaboratively in a team-oriented environment.