Senior Social Media Marketing Lead

Soul Group is seeking a Senior Social Media Marketing Lead to drive platform growth and content performance across a portfolio of client projects. This hands-on role requires a strategic thinker who can translate data into actionable insights and mentor a team. The ideal candidate will have a deep understanding of social media platforms, audience behavior, and algorithm dynamics.

Requirements

• 3–5 years of experience in social media strategy, content marketing, or digital growth roles (agency experience preferred, client experience a must)
• Deep understanding of content performance drivers, platform algorithms and best practices, audience behavior and growth techniques
• Strong ability to turn analytics into actionable, business-relevant insights
• Solid working knowledge of native and third-party social media tools
• Experience managing and mentoring junior team members
• Strong writing and editing skills for digital storytelling and brand-aligned messaging
• Excellent organizational, communication, and presentation skills
• Fluent in English
• Bonus preference: Familiarity with paid media formats and collaboration with performance marketing teams
• Bonus preference: General understanding of influencer/content creator ecosystems
• Bonus preference: Experience designing or executing social-first campaigns

Benefits

• Competitive Salary
• Flexible Work Options
• Freedom to lead new initiatives
• Talent Growth
• TheSoul Approach