Salesforce Marketing Cloud Analyst

This Salesforce Marketing Cloud Analyst role focuses on driving the design, deployment, and enhancement of SFMC-based digital engagement strategies. The role bridges business, technical, and marketing teams to translate campaign goals into scalable, personalized customer experiences, leveraging SFMC features like SMS, Mobile SDK, and personalized content. The candidate will also be responsible for solution design, cross-functional collaboration, and campaign optimization.

Requirements

• 10+ years in CRM/Marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC) as a solution designer and cross-functional lead.
• 5+ years in Salesforce Marketing Cloud.
• Proven experience designing cross-channel marketing solutions: email, SMS, mobile push, and personalized content.
• Strong understanding of SFMC features: Journey Builder, Contact Builder, Mobile Studio, Personalization Builder, etc.
• Familiarity with Salesforce ecosystem integrations (e.g., Service Cloud, CDP/Data Cloud using Mulesoft).
• Excellent skills in requirements gathering, documentation, wireframing, and stakeholder communication.
• Hands-on experience with campaign testing, QA, and deployment using SFMC tools.
• Ability to interpret analytics and optimize journey design based on performance metrics.
• Salesforce certifications in Marketing Cloud Consultant or Administrator preferred.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Retirement Plan (401k, IRA)
• Free breakfast and lunch