Associate Principal, Rider Insights

As an Associate Principal, Rider Insights at Via, you will help improve transportation access for people around the world and allow them to thrive by working directly with customers to understand their riders and create programs that engage key audience segments.

Requirements

• Plan and execute quantitative and qualitative research studies and analysis
• Shape approach to marketing program experimentation and reporting
• Collaborate across internal and external customer-facing teams to launch, execute, monitor, and optimize marketing research programs
• Consistently identify and test new rider growth initiatives
• Deliver findings that will directly address business needs
• Build programs for local communities and scale them to similar markets
• Develop and maintain usable dashboards
• Conduct analysis to identify areas of opportunity and improvement
• Create replicable processes and playbooks

Benefits

• Free medical plans
• 401K matching