Marketing Technology & Communications Associate Principal
ViaNew York, New York, United States
Posted October 30, 2025
85000 - 115000 USD year
Full Time
About the Company
Via is a leading provider of innovative software solutions for transforming legacy transportation systems into advanced digital networks. The company offers a range of services including on-demand transit, dynamic carpooling, and logistics algorithms to enhance efficiency, affordability, and sustainability in urban mobility. With its comprehensive suite of products and operations in over 500 communities worldwide, Via is at the forefront of the TransitTech industry, dedicated to expanding access to reliable transportation options.
Job Description
Via is seeking a Marketing Technology & Communications Associate Principal to own and manage their marketing messaging/communications platform, build and manage multi-channel campaigns, and develop a comprehensive communication strategy. The role involves leading marketing automation, analyzing performance, and collaborating with various teams to deliver an exceptional rider experience. It requires a strategic thinker, hands-on experience with marketing tools, and strong analytical skills.
Requirements
- Own and operate marketing messaging/communications platform.
- Build and manage complex, multi-channel marketing campaigns.
- Develop and implement a comprehensive communication strategy.
- Lead operational management of marketing automation platform.
- Design and execute A/B tests and predictive experiments.
- Analyze campaign performance and rider data.
- Collaborate with the broader marketing growth team.
- Design, write, and deploy copy.
- Maintain replicable processes and playbooks.
Benefits
- Free medical plans
- 401K matching
- Generous paid time off
- Generous parental leave