Sr Marketing Operations Specialist
Vista Higher LearningBoston, Massachusetts, United States
Posted October 23, 2025
Full Time
About the Company
Vista Higher Learning is an innovative team of language specialists, technology experts, and educators dedicated to creating engaging digital and print products that foster a love for world languages and cultures. The company's core business includes developing interactive learning solutions that enhance language education both inside and outside the classroom. Vista Higher Learning stands out through its collaborative culture, commitment to cultural diversity, and passion for pushing boundaries in language learning technology.
Job Description
This Senior Marketing Operations Specialist role focuses on optimizing marketing processes and driving data-driven decision-making within an organization focused on culturally authentic language learning products for K-12 schools and universities. The role involves leading analytics, collaboration, and building systems to enhance sales enablement, optimize campaign performance, and ensure efficient operations through automation and AI. Responsibilities include integrating marketing technology platforms, designing analytics frameworks, and implementing scalable processes.
Requirements
- Lead the alignment of marketing technology with organizational goals.
- Oversee the integration of software and processes.
- Design and implement advanced analytics frameworks.
- Translate data into actionable insights and guidance for marketing strategies.
- Develop and refine audience segmentation strategies.
- Monitor and analyze campaign performance and ROI.
- Create effective sales enablement content.
- Work with stakeholders during the planning, content creation, and launch phases.
