Senior Director, Customer Growth & Segmentation
VSP VisionCalifornia, United States
Posted December 23, 2025
126000 - 191625 USD year
Full Time
About the Company
At VSP Vision, we activate the full power of care by consciously reinvesting in greater vision, health, and opportunities for all. Our mission is to help people see every possibility—and we do that through our strategic business pillars that work together to connect nearly 90 million patients to network doctors in a variety of settings across the globe. When you become a VSPeep, you join a group of thinkers, doers, adventurers, risk-takers, and boundary pushers who think outside the peripheral to develop products, programs, and services that help create a world where everyone can bring their best vision to life. The VSP Values are: We care, We trust, We empower diversity, and We are one team. Join the power of our purpose and check out job opportunities with VSP and its strategic businesses, including: VSP Vision Care, Marchon Eyewear, Altair Eyewear, VSP Optics, Eyefinity EHR, VSP Retail, VSP Ventures, and Eyes of Hope (our charitable giving platform).
Job Description
The Sr Director of Customer Growth & Segmentation will lead customer acquisition, retention, and lifetime value optimization across the owned eye care portfolio.
Requirements
- Develop an enterprise segmentation framework for owned eye care
- Build segment-specific growth strategies
- Partner with strategy and finance teams to create financial models
- Establish governance for segment strategy evolution
- Build retention and loyalty programs
- Develop reactivation campaigns
- Create predictive models
- Establish testing frameworks
- Build data infrastructure
- Define key metrics, dashboards, and reporting frameworks
- Translate complex data insights into actionable strategies
- Create portfolio-level loyalty mechanisms
- Partner with strategy to provide owned eye care perspective
Benefits
- Health, Dental, and Vision Insurance
- 401(k) Matching
- Generous Paid Time Off
- Employee Assistance Program
- Flexible Work Arrangements