Head of Demand Generation (Global | Paid, Organic & Community Growth)

We are looking for a Head of Demand Generation to lead our global demand generation function, designing and executing a strategy that drives awareness, engagement, and pipeline growth for Wati. This is a senior, high-impact role that will define how Wati scales demand globally.

Requirements

• 8–12 years of experience in B2B SaaS marketing
• 3+ years leading a demand gen or growth marketing function
• Paid Marketing Expert: Deep experience running and optimizing paid programs across major digital platforms
• Full-Funnel Thinker: Skilled in integrating brand storytelling, community engagement, and paid acquisition into one cohesive strategy
• Data-Driven Operator: Strong analytical mindset; fluent in metrics, attribution, and funnel optimization
• Creative Storyteller: Able to translate complex products into simple, compelling narratives that inspire SMB audiences
• Team Builder: Proven track record of hiring, coaching, and scaling high-performing marketing teams
• AI-Native Marketer: Curiosity and experimentation mindset around AI discovery, content generation, and search trends

Benefits

• Competitive Compensation & Equity: We offer a strong package, including meaningful equity