Head of Demand Generation (Global | Paid, Organic & Community Growth)

We're looking for a Head of Demand Generation to lead our global demand generation function, shaping Wati's presence across paid, organic, community, and AI-driven discovery channels. As a strategic, data-driven, and creative leader, you'll be responsible for designing and executing the global strategy that drives awareness, engagement, and pipeline growth for Wati.

Requirements

• 8-12 years of experience in B2B SaaS marketing
• 3+ years leading a demand gen or growth marketing function
• Deep experience running and optimizing paid programs across major digital platforms
• Ability to integrate brand storytelling, community engagement, and paid acquisition into one cohesive strategy
• Strong analytical mindset; fluent in metrics, attribution, and funnel optimization
• Ability to translate complex products into simple, compelling narratives that inspire SMB audiences
• Proven track record of hiring, coaching, and scaling high-performing marketing teams

Benefits

• Competitive Compensation
• Equity
• Collaborative and Ambitious Culture
• Global Reach and Startup Energy